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Impact Assessment on an $800,000 Spend
Digital TV |
Businessweek |
Finals |
|
Engagement
The maximum amount of time an individual may engage with the brand.
|
1560 minutes
|
8 minutes
|
36 seconds
|
Touchpoints
The maximum number of times an individual may be exposed to the brand.
|
600+
|
8-10
|
1-2
|
Mediums
|
Video, Audio & Text
|
Print
|
TV
|
Targeting
|
Complete
|
Limited
|
Limited
|
Overhead Spending
|
None
|
Yes
|
Yes
|
Estimated Reach
|
24 million
|
600,000
|
750,000
|
Estimated Views
|
5.2 million
|
540,000
|
600,000
|
Blended Cost/Reach
|
$0.03
|
$1.33
|
$1.07
|
Blended Cost/View
|
$0.15
|
$1.48
|
$1.33
|
Digital TV |
Engagement
The maximum amount of time an individual may engage with the brand.
1560 minutes
|
Touchpoints
The maximum number of times an individual may be exposed to the brand.
600+
|
Mediums
Video, Audio & Text
|
Targeting
Complete
|
Overhead Spending
None
|
Estimated Reach
24 million
|
Estimated Views
5.2 million
|
Blended Cost/Reach
$0.03
|
Blended Cost/View
$0.15
|
Businessweek |
Engagement
The maximum amount of time an individual may engage with the brand.
8 minutes
|
Touchpoints
The maximum number of times an individual may be exposed to the brand.
8-10
|
Mediums
Print
|
Targeting
Limited
|
Overhead Spending
Yes
|
Estimated Reach
600,000
|
Estimated Views
540,000
|
Blended Cost/Reach
$1.33
|
Blended Cost/View
$1.48
|
Finals |
Engagement
The maximum amount of time an individual may engage with the brand.
36 seconds
|
Touchpoints
The maximum number of times an individual may be exposed to the brand.
1-2
|
Mediums
TV
|
Targeting
Limited
|
Overhead Spending
Yes
|
Estimated Reach
750,000
|
Estimated Views
600,000
|
Blended Cost/Reach
$1.07
|
Blended Cost/View
$1.33
|
Digital TV is a fully managed solution that is customized to realize your business outcomes.
We helped launch the Hero Group's edtech venture - Hero Vired - in India.
We supported Accenture's diversity hiring efforts with a dedicated web show.
We collaborated with the Skoll Foundation to produce public health related content.
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